SRM Entertainment has announced a strategic rebranding to Tron Inc., accompanied by a $210 million TRX treasury initiative. Tron founder Justin Sun will join the company as an adviser, marking a significant expansion into blockchain asset management.
The Nasdaq-listed company secured a $100 million equity investment to support its treasury strategy. This financing includes the issuance of 100,000 shares of Series B convertible preferred stock, convertible into 200 million common shares, alongside 220 million warrants.
Justin Sun’s advisory role is expected to drive innovative staking and dividend strategies leveraging Tron’s extensive user base and transaction volumes. Tron Inc. plans to implement a TRX staking program and dividend policy to generate yield and enhance shareholder value.
The announcement coincides with easing tensions between Justin Sun and US regulators, potentially boosting investor confidence in the company’s strategic pivot toward blockchain financial solutions.