DDC Enterprise Limited, a NYSE-listed company, has secured $528 million in funding to substantially grow its Bitcoin treasury reserves. Notable institutional participants in the capital raise include Anson Funds, Animoca Brands, and Kenetic Capital.
The strategic move underscores Bitcoin’s increasing acceptance as a corporate store of value and hedge against market volatility. CEO Norma Chu confirmed DDC’s exclusive focus on bolstering its Bitcoin holdings without diversification into other cryptocurrencies, aligning the company’s valuation with Bitcoin’s market performance while advancing its goal to build the world’s most valuable Bitcoin treasury.
This development highlights accelerating institutional momentum in integrating Bitcoin into corporate treasury strategies. Analysts predict the move may spur similar treasury expansions by publicly traded companies, potentially driving spot market demand and contributing to broader cryptocurrency market maturation through heightened institutional participation.