SharpLink Gaming (SBET) has fundamentally transformed its corporate strategy, shifting from affiliate marketing to becoming a major institutional holder of Ethereum. The company’s crypto treasury now holds approximately $1.3 billion in ETH, a pivot that catalyzed a 330% stock surge since late May despite market volatility.
This movement extends beyond SharpLink, with firms like Bit Digital and BitMine Immersion significantly expanding Ethereum reserves – the latter surpassing $1 billion in ETH holdings. The trend mirrors MicroStrategy’s pioneering Bitcoin accumulation model and signals a broader corporate shift toward crypto assets in treasury management strategies. Institutional demand and optimism surrounding Ethereum’s utility have concurrently driven a 41% ETH price surge over the past fortnight.