Coinbase protocol lead Jesse Pollak is advocating for cryptocurrency funds to allocate significant capital – at least $5 million – into diversified indexes of on-chain creator coins. Pollak emphasizes this strategy as a way for major investors to position themselves within the rapidly expanding on-chain creator economy utilizing blockchain tokens.
Creator coins are tokens linked to the influence and reach of individual online creators. By investing in diversified indexes pooling multiple creator tokens, Pollak argues funds can capture the sector’s broad growth while mitigating the inherent risks associated with single creator bets. He positions the Ethereum Layer 2 network Base, which he leads, as the foundational infrastructure enabling this economy.
Base lowers entry barriers for non-crypto native creators, facilitates engagement directly on-chain, and unlocks new monetization paths through creator tokens. Pollak draws parallels to early NFT indexing, suggesting early movers in on-chain creator finance have the opportunity to shape and benefit significantly from the emerging on-chain attention economy.
The strategy blends venture capital’s focus on long-term thematic exposure with the viral, attention-driven mechanics characteristic of meme coins, targeting the burgeoning market for creator-led digital assets.