Coinbase has introduced the Coinbase One Card, offering up to 4% Bitcoin cashback exclusively for Coinbase One members. The card utilizes the American Express Network to enable seamless transactions, integrating cryptocurrency rewards into daily consumer spending.
This initiative aims to encourage Bitcoin accumulation through routine purchases like groceries and travel, potentially increasing demand and liquidity for the cryptocurrency. Coinbase CEO Brian Armstrong emphasized the card’s role in making everyday expenditures more rewarding by converting purchases into Bitcoin holdings.
Scheduled for launch in fall 2025, the card positions itself as a competitive alternative to existing crypto rewards offerings—such as the Gemini card—by providing higher rewards and leveraging established payment infrastructure. Regulatory compliance remains central to the program’s strategy, with Coinbase prioritizing long-term viability through adherence to financial standards.