Coinbase has unveiled the Coinbase One Card, a new credit card offering users up to 4% back in Bitcoin on purchases.
The card, launching exclusively in the United States this fall, requires a Coinbase One subscription and is offered in partnership with American Express. While rewards are currently paid exclusively in Bitcoin, Coinbase indicates potential for future expansion to other cryptocurrencies such as Ethereum and Solana.
This initiative aligns with Coinbase’s strategic push to diversify revenue beyond trading fees. Recent financial results reflect this shift, with subscription and services revenue climbing 9% quarter-over-quarter to $698.1 million in the first quarter.
The launch leverages emerging regulatory clarity within the U.S. cryptocurrency landscape. Coinbase positions the card as a key tool in its strategy to integrate cryptocurrency benefits into everyday financial products, aiming to transition users from passive account holders to active participants in a crypto-enabled financial ecosystem.