Financial services giant Charles Schwab has unveiled plans to introduce spot Bitcoin and Ethereum trading through exchange-traded products (ETPs), enabling clients to manage cryptocurrency investments alongside traditional assets within a single trusted platform.
This strategic expansion positions Schwab to directly compete with established crypto exchanges like Coinbase by leveraging its institutional reputation and integrated service ecosystem. The move responds to strong institutional demand, with a recent study indicating 83% of institutional investors are exploring cryptocurrency assets including major tokens like XRP and Solana.
The initiative benefits from a favorable regulatory climate, including SEC-approved Bitcoin and Ether ETFs already accessible on Schwab’s platform. By offering direct spot trading capabilities, Schwab aims to address client preferences for ownership transparency and seamless transactions within a familiar financial framework.
This integration is expected to enhance client retention while bridging traditional finance with digital asset markets. Schwab’s entry signals accelerating institutional adoption and establishes a regulated gateway for mainstream investors seeking exposure to leading cryptocurrencies.