YZi Labs, the family office representing the interests of Binance founder Changpeng Zhao, has partnered with investment firm 10X Capital to establish The BNB Treasury Company. This joint venture aims to purchase and custody significant holdings of BNB tokens while pursuing a listing on a US-regulated exchange.
David Namdar, formerly of Galaxy Digital and currently with 10X Capital, will serve as CEO of the newly formed entity. His appointment brings institutional investment expertise to the initiative, positioning the company to navigate regulatory requirements for offering BNB exposure in the United States.
The collaboration addresses longstanding accessibility barriers faced by US investors seeking exposure to BNB despite its position as the native token of BNB Chain. By creating a regulated investment vehicle, The BNB Treasury Company intends to bridge this gap while maintaining token custody integrity.
Market observers anticipate the initiative will expand BNB’s US investor base and indirectly strengthen Binance’s footprint within regulated American markets. Industry leaders emphasize that bridging institutional investment channels for major ecosystem tokens remains crucial for broader crypto adoption.