Bitwise President Teddy Fusaro contends that Bitcoin exposure is becoming unavoidable for investors, citing accelerating institutional adoption and integration into index funds and traditional portfolios. This trend signals a pivotal shift as major financial entities increasingly embrace cryptocurrency assets.
Firms like MicroStrategy now hold substantial Bitcoin reserves through index fund allocations, while large institutions create diversified investment vehicles to meet surging demand. These products grant millions of investors indirect exposure to Bitcoin, regardless of personal cryptocurrency expertise.
Corporate approaches vary widely, with crypto-native companies such as Coinbase and Marathon Digital acquiring significant Bitcoin positions, while technology giants including Amazon and Microsoft maintain cautious stances. This institutional integration may reshape market dynamics and accelerate regulatory developments, easing Bitcoin’s path toward mainstream acceptance.
Supporting this momentum, platforms like Coinbase report nearly 70 million registered users globally, reflecting Bitcoin’s rapidly expanding ownership base and strengthening foothold in global finance.