Bitcoin’s market capitalization has eclipsed that of e-commerce giant Amazon, driven by intense institutional demand and record inflows into spot Bitcoin exchange-traded funds (ETFs). The cryptocurrency reached an unprecedented all-time high of $122,600 amid this surge.
US spot Bitcoin ETFs recorded seven consecutive days of net inflows, including a single-day net inflow exceeding $1 billion. This demand has established spot ETFs as pivotal instruments for institutional capital deployment into the crypto market, reducing entry barriers for major investors and contributing to price stability.
Corporate Bitcoin adoption has accelerated significantly, with entities holding BTC more than doubling since early June. Over 265 institutions and corporations now collectively hold approximately 3.5 million bitcoins, signaling robust mainstream acceptance.
Regulatory developments including the US government’s ‘Crypto Week’ and legislative progress on bills such as the GENIUS Act, CLARITY Act, and Anti-CBDC Surveillance State Act have further bolstered market confidence.
Despite the trend, several technology leaders including Amazon, Meta, and Microsoft maintain no current plans to add Bitcoin to their corporate balance sheets.