Binance Alpha distributed 200 YALA tokens to each qualifying participant on July 23, with the airdrop value estimated at $66 per user based on the token’s initial trading range.
The YALA token launched within a price band of $0.33 to $0.42, positioning the airdrop as a core initiative for community engagement. This distribution aligns with Binance’s broader strategy to expand its token portfolio while delivering direct value to its user base.
Industry observers note such airdrops reinforce user loyalty while introducing new assets to exchanges. Binance aims to enhance platform utility through calculated reward structures targeting active community members.