Beat Holdings shareholders have formally proposed establishing a ¥799 billion fund to acquire up to 50,000 Bitcoin, positioning the Japanese company to adopt cryptocurrency as a treasury reserve asset.
The initiative mirrors the strategy of Tokyo-listed Metaplanet, which leverages Bitcoin to hedge against macroeconomic volatility and attract investor capital. It signals growing corporate confidence in Bitcoin’s potential for high-growth asset diversification within Japan’s historically conservative financial market.
Significant implementation hurdles include Bitcoin’s price volatility, regulatory uncertainties surrounding digital asset holdings in Japan, and the necessity for secure institutional-grade custody solutions for large-scale Bitcoin allocations.
If approved, the fund would elevate Beat Holdings among the world’s largest corporate Bitcoin holders, potentially catalyzing broader cryptocurrency adoption across Japan’s corporate sector as treasury diversification strategies evolve.