Crypto custody and trading platform Bakkt has announced the acquisition of a 30% stake in Marusho Hotta Co., Ltd., a publicly listed Japanese company.
Following the acquisition, Marusho Hotta will be rebranded as Bitcoin.jp. This move signals Bakkt’s strategic entry into the Japanese market, specifically targeting crypto-related treasury services.
The market reacted positively to the news, with shares of Marusho Hotta surging over 36% upon announcement, indicating significant investor confidence in Bakkt’s strategy.
This development aligns with broader corporate treasury trends globally, where companies are increasingly incorporating cryptocurrencies like Bitcoin alongside altcoins such as Ether (ETH), Solana (SOL), and XRP (XRP) into their reserve strategies.
Current data indicates that public companies collectively hold more than 932,000 BTC, representing approximately 4.4% of Bitcoin’s total supply. Private companies hold an additional estimated 426,000 BTC, underscoring the growing institutional presence in the crypto asset class.