Animoca Brands has significantly expanded its Bitcoin holdings by allocating $100 million to BTC treasury assets through a partnership with DayDayCook, a strategic collaboration designed to optimize yield. This move underscores the accelerating corporate adoption of Bitcoin as an institutional reserve asset in 2025.
Current industry data reveals 268 institutions now hold Bitcoin on their balance sheets, including 147 publicly traded companies. Bitcoin-focused treasury firms collectively acquired 159,107 BTC in Q2 2025 alone, valued at over $18.7 billion—representing a 23% quarter-over-quarter increase.
The partnership enables DayDayCook to pursue its three-year strategy targeting 5,000 BTC accumulation. While the corporate treasury trend reflects growing confidence in Bitcoin as an inflation hedge, Blockstream CEO Adam Back cautions that market downturns could expose holders to significant volatility risks.
Investors are advised to monitor BTC concentration metrics and market fluctuations closely, as these factors remain critical to broader cryptocurrency adoption. This institutional pivot highlights Bitcoin’s maturing role within corporate financial frameworks despite inherent market uncertainties.