AllUnity has introduced EURAU, a euro-denominated stablecoin regulated under Germany’s BaFin and the European Union’s Markets in Crypto-Assets framework (MiCA). The launch aims to accelerate growth in the euro stablecoin sector, which represents just 0.2% of the $272.9 billion global stablecoin market despite a 60% expansion since late 2024.
EURAU launches as an ERC-20 token on the Ethereum blockchain with planned multi-chain expansion in 2025. The stablecoin benefits from institutional backing by Deutsche Bank’s DWS, Flow Traders, and Galaxy, with full regulatory compliance with BaFin and MiCA requirements.
Crypto exchange Bullish Europe became the first platform to list EURAU, leveraging integration partners BitGo for custody, Metzler Bank for fiat processing, and Fireblocks for security infrastructure. This establishes direct euro on-ramps for Eurozone-based users.
European Central Bank adviser Jürgen Schaaf emphasized the critical need for international regulatory coordination to boost euro stablecoin adoption beyond European markets. The EURAU initiative represents a strategic push to increase the euro’s foothold in digital finance amid intensifying global competition.